SOCIAL MEDIA CAMPAIGNS
The second phase - which was undertaken parallelly - involved enhancement of SEO and building a better relationship with customers. The Serai currently ranks on the first page for all valuable key words with SEO. This ensured an 80% drop in spending for paid traffic since organic traffic was providing a promising number of sales and enquiries. In order to create a better relationship with both existing and new customers, we built The Serai Crest, from concept to technology, which has helped the brand achieve higher returns and referral rates.