Pernod Ricard India got on board with Tiramisu during the IPL 2013 season. Our objective was simple, to boost the visibility of Royal Stag as an official sponsor of Mumbai Indians. So, we ran the social media contest called 'Teesra Captain' that combined online quizzes with on-ground engagements to create a unique and refreshing cricketing experience!
10,000+ FB Likes in 1 month
385186 FB users reached*
2267003 impressions* made
Tribute video dedicated to Sachin Tendulkar
Participants could earn points into their Facebook accounts by entering contests online or heading out to Cafe Coffee Day outlets across Mumbai to play on iPads that featured an exclusive cricket game. In the end, Tiramisu helped Royal Stage have its cake and eat it too as IPL 2013 eventually became the season that Mumbai Indians lifted the trophy as champions.