Case Study
< Lucia >
Lucia
Entertainment
Lucia is the first Kannada feature film to be completely crowd-funded. It was written and directed by Pawan Kumar. As Lucia's online partner, Tiramisu helped the movie make its mark on the audience even before it was released.
Timeline-based blogs
Engaged audiences by sharing frequent blog posts on the film during the making. This gradually built a sense of anticipation among the viewers.
51 Lakhs in 27 days
Targeted Rs. 50 Lakhs to be raised in 100 days through crowd-funding. This was achieved in just 27 days.
Cinemagraphs
Designed several digital posters called Cinemagraphs, making it the first Indian feature film to release them.
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Lucia went on to win Best Film - Audience Choice Award at the London Indian Film Festival and
British Council's Young Creative Entrepreneur Award.
It also won three Filmfare awards and two state awards.
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